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Jason Day Leads Banner Weekend for TaylorMade-adidas Golf

25 May 2010 - 09:14 AM

Jason Day Leads Banner Weekend for TaylorMade-adidas Golf, Wins HP Byron
Nelson Championship Playing Burner SuperFast TP Driver

Penta TP wins twice worldwide as Simon Khan Captures European Tour's BMW
PGA Championship

Story: TaylorMade-adidas Tour Staff professional Jason Day, one of the
first players to put the Burner SuperFast TP driver in his bag, notched
his first career PGA Tour win at the HP Byron Nelson Championship on
Sunday. Day, 22, earned his breakthrough victory playing the Burner
SuperFast TP driver, TP wedges with xFT and the Penta TP golf ball. Five
of the top six finishers at the HP Byron Nelson Championship used
TaylorMade drivers.

In England, Simon Khan fired a 5-under par 66 to complete the biggest
come-from-behind victory in the history of the BMW PGA Championship -
the European Tour's flagship event. Khan, who accepted a sponsor's
invitation on Monday, played the Penta TP golf ball en route to his
second career European tour victory.

Additionally, TaylorMade-adidas Golf Tour Staff professionals Brian Gay
and Blake Adams tied for second at the HP Byron Nelson Championship.
Adams, who finished tied for ninth in putts per round, played the Rossa
Corza Ghost throughout an impressive week that included a second-round


Jason Day

"Hopefully I can take those experiences that I had today and put it into
future rounds, if I'm in the hunt. I'm still young and I'm just happy
that I won my first tournament, and hopefully this is the first of

"I just want to keep working hard and improving every day and every

Blake Adams

"The biggest key this week has been putting. My old trusty putter I had
back on the Nationwide Tour and all that, my first event in Hawaii, the
Wednesday Pro-Am first hole, my bag fell off the cart and broke my
putter, another hiccup in my journey here. But I'm on about putter 12,
and I actually have a brand new putter in the bag. It's a TaylorMade
Ghost and it's doing great."

Simon Khan

"This means everything. This tournament is the reason I started playing
golf and just being here is special this year."

"It's as much for the family as it is for me - it's unbelievable to be
standing here right now."

In the Bag:

Jason Day

Driver: Burner SuperFast TP 10.5
Fairway: R9 TP 15.0 degree
Irons: Tour Preferred 3-5; R9 TP 6-PW
Wedges: TP XFT ZTP 48, 54, 60 degree
Putter: Rossa Suzuka Kia Ma
Ball: Penta TP
Shoe: TOUR360 LTD
Apparel: ClimaCool Textured Solid Polo with CoolMax Energy fabric,
ClimaCool pants
Glove: TaylorMade Tour Preferred

Simon Khan

Driver: R9 TP 9.5
Fairway: R9 TP 15.0 degree
Rescue: Rescue 09 TP
Irons: rac TP 3-PW
Wedges: TP XFT 52, 58 degree
Ball: Penta TP
Shoe: adiPURE


* Day, 22, earned his first career PGA Tour win at the HP Byron
Nelson Championship
* Day's victory marked the 19th worldwide victory for TaylorMade
drivers in 2010
* Five of the top six finishers at the HP Byron Nelson
Championship used TaylorMade drivers, including three Burner SuperFast,
one R9 SuperTri, and one R9
* Day played the Burner SuperFast driver and Penta TP golf ball
* Day's victory earned him a spot in the 2010 U.S. Open at Pebble
* Khan, 37, was ranked No. 471 in the world prior to the start of
the BMW PGA Championship; the win moved him up 365 places to No. 106
* The win earned Khan a five-year European Tour exemption and a
spot in the field at the upcoming Open Championship, at St. Andrews
* Khan's final-round score of 66 (-6) tied for the best round of
the day
* Adams finished T9 in putts per round playing the Rossa Corza

adidas Golf Brings Comfort and Style to the Range and the Golf Course with Rangewear

10 May 2010 - 01:37 PM

adidas Golf Brings Comfort and Style to the Range and the Golf Course with Rangewear
adidas Golf Introduces Rangewear, A New Category Of Yoga-Inspired Golf Athletic Performance Pieces
That Offer Comfort And Style On And Off The Course

CARLSBAD, Calif. (May 10, 2010) – After researching consumer demands in the golf market, discovered there was
a need for an option that golfers could wear when practicing. So, adidas Golf created Rangewear, a lightweight,
comfortable jacket and pant combination that gives golfers performance and style specifically when on the driving range.

"When we looked at what people were wearing on the range, we found a gap between the recognized, complete golf
outfit and something casual to practice in," said Patricia Dahan, Senior Director of Global Apparel. "It became
about being comfortable and relaxed and Rangewear delivers on all of those promises. Golfers can be comfortable
and stylish when practicing and still benefit from the performance they would expect from adidas Golf apparel."

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Men's Rangewear consists of a slightly-fitted, lightweight polyester jacket and pant featuring 3-Stripes branding.
The Rangewear jacket comes equipped with an internal MP3 pocket with a pass-through eyelet for headphones, giving
golfers the opportunity to tune in to music and tune everything else out. The Rangewear Pant includes an elastic
waistband with an internal drawstring for comfort and a tee holder on the left pocket. Men's Rangewear pieces also go well
with the new ClimaCool T-shirt, 100% polyester CoolMax Extreme jersey, contributing to the comfort, performance and
style of the Rangewear concept. Men's Rangewear is offered in one colorway, black, with a MSRP (manufactures suggested
retail price) of $65.00 for the Range Wear Jacket and $55.00 for the Range Wear Pant. These products are available
only at green grass accounts and golf specialty accounts nationwide.

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Women's Rangewear features ClimaLite® technology fabricated with a polyester/Lycra® blend making the fabric highly-breathable
and lightweight to help wick moisture away from the skin. Both jacket and pant have a yoga-inspired fit to add a stylish look
and include contrast adidas brandmarking. Like men's, the women's jacket is also equipped with an internal MP3 pocket with a
pass through eyelet for headphones. The pant also includes an elastic waistband with an internal drawstring for comfort and a
tee holder on the left pocket. Women's Rangewear is offered in two colorways, black and navy, with an MSRP of $70.00 for the
ClimaLite Rangewear Jacket and $55.00 for the ClimaLite Rangewear Pant.

Both men's and women's Rangewear are available now.

Mitsubishi Rayon Tour update

05 May 2010 - 09:49 AM

With the recent completion of the 74th Masters, and the 2010 PGA TOUR® season underway, we would like to congratulate our tour staff on another successful showing at one of the world's top events and a great start to the season.

How successful? Consider this... at the 2010 Masters, Mitsubishi Rayon won the driver shaft count, the total shaft count, and The Diamana® Series was the #1 driver shaft brand in-play. Add to this the fact that just fewer than 40% of the entire field used at least one Mitsubishi Rayon shaft we'd say quite a successful showing! Yet Mitsubishi's success so far this season extends well beyond just the Masters. So far on the PGA TOUR we have had 3 Driver Shaft Wins and have won the driver shaft count at 11 of the first 16 official events including both WGC's events.

Along with the recent activity on tour, Mitsubishi Rayon has been very busy with the launch of our latest additions to our Fubuki™ product line - The Alpha Series. This latest shaft in the series marries a unique bend profile developed exclusively for the Alpha Series with Mitsubishi Rayon's proprietary "Acceleration Technology" to help maximize head speed. Adding and additional application of M.D.T technology throughout the entire length of the shaft, the new Fubuki Alpha profile delivers increased stability at impact in addition to the high launch/low spin characteristics associated with the entire Fubuki Series.

We are also pleased to have begun shipping both the Fubuki AX fairway woods, and the Fubuki AX iron series shaft as well. Now for the first time, the Fubuki Series can deliver tour performance in all three shaft categories, driver shafts, fairway woods and irons. All designed for the perfect weight balance throughout your entire set.
Be sure to visit our website at www.mitsubishirayon.com for the latest information on Mitsubishi Rayon and the Fubuki AX fairway and Fubuki AX iron shafts.
Source: Darrell Survey Reports

"under the Microscope on the Nationwide Tour at the Chitmacha Louisiana Open"
• 5 of the top 8 players used Mitsubishi products in their driver.
• Mitsubishi had 43 players using their shafts this week in their drivers, the closest competitor had 24.
• Mitsubishi also had the most wood shafts in play this week, a total 86.

TaylorMade Penta TP a Dramatic Success with Tour Pros and Consumers

05 May 2010 - 09:43 AM

TaylorMade Penta TP a Dramatic Success with
Tour Pros and Consumers

The First and Only Five-Layer Tour Ball Earned Gold in Golf Digest's June 2010 "Hot
List” and Helped Nearly Double the Company's Marketshare Since February 2009

CARLSBAD, Calif. (May 4, 2010) – TaylorMade Golf's Penta TP golf ball, already widely embraced by consumers
and on professional Tours worldwide, has earned a Gold rating in Golf Digest magazine's annual golf ball "Hot List."
Penta TP was the category leader in the Performance and Feel categories and was the only ball in its class (Tour) to
receive three five-star ratings (Performance, Feel and Innovation).

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Nearly every member of TaylorMade's Tour Staff is playing Penta TP, and three have won with it this year: Martin Kaymer
at the Abu Dhabi Championship, Dustin Johnson at the AT&T Pebble Beach Pro-Am, and Y.E. Yang at the Volvo China Open.

Consumer demand for Penta TP escalated quickly after the ball was introduced, in the Sunbelt states only, early this
year. By the end of February, after availability had expanded to all 50 states, TaylorMade's golf ball marketshare had
nearly doubled in on- and off-course sales compared to last year.* In March, Penta TP was the third-highest selling
urethane ball in the U.S. marketplace** behind only Pro V1 and Pro V1x, and TaylorMade's golf ball manufacturing facility
in Duncan, S.C. is working 24/7 to keep up with the demand.

"The immediate validation from consumers and our Tour Staff professionals confirmed findings that Penta TP's five-layer
construction promotes excellent distance and control to all types of players," said Bill Price, senior director of golf
ball and putters. "We believe Penta TP is the most complete ball in golf, and the fact that it was honored with a Gold
rating in this year's Golf Ball Hot List, and was rated so highly in all categories, really validates that point."

Penta TP's performance is rooted in its five-layer construction — cover, outer mantle, middle mantle, inner mantle and
core – which is engineered to optimize performance in five key shot categories that skilled players need – driver,
long-irons, middle-irons, short-irons and partial wedges. Created for Tour professionals, Penta TP is a great ball for
every level of player. You don't have to be a fast swinger to achieve excellent distance with Penta TP, and it delivers
the kind of spin in the scoring zone that a distance ball can't compete with, giving shorter hitters the added control to
get up-and-down more often. The same goes for higher handicappers – the extra spin Penta TP promotes will only improve the
quality of their short shots, helping them score lower.

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Penta TP is available nationwide at $45.99 per dozen.

* Golf Datatech, On/Off Course Dollar Share, February 2009-2010
** Golf Datatech, On/Off Course Dollar Share, March 2010

adidas Golf Introduces A New Development In ClimaCool Technology With A Soft Touch

27 April 2010 - 11:50 AM

adidas Golf Introduces A New Development In
ClimaCool Technology With A Soft Touch

A New ClimaCool Technology From adidas Golf Offers A Fabric With A Soft Touch And Continues To Bring
Comfort and Performance To Golfers

CARLSBAD, Calif. (April 27, 2010) – Through the relentless pursuit of innovation, adidas Golf has delivered golf-specific apparel engineered to enhance athletic performance. Now, adidas Golf, one of the leading global apparel brands in golf, is offering a new type of synthetic fabric that is comfortable and familiar to the golfer. adidas Golf has developed a new technology that creates a soft hand to the face with the ClimaCool® fabric, but also allows the golfer to experience the same great benefits and features as any adidas Golf ClimaCool shirt.

"With all of the different synthetics in the marketplace today, it is imperative for consumers to understand why adidas Golf shirts perform at a superior level and also feel great," said Patricia Dahan, Senior Director of Global Apparel. "The soft touch fabrication enhances the technical fabrication featured in all of our ClimaCool shirts, and this newly engineered look and feel is appealing to the golfer."
New ClimaCool with the soft touch is made with 100% CoolMax® Extreme fabric, which helps wick moisture away from the skin for quick evaporation. It incorporates highly breathable ventilation in critical heat zones, is anti-microbial, resists pilling and offers UV protection 15+ for the golfer. For Spring/Summer 2010, the ClimaCool fabric with the soft touch is available in select men’s and women’s seasonal fashion styles with an MSRP (manufacture’s suggested retail price) in US dollars of $65 for men and $55 for women.